NVIDIA acquires Ageia Technologies
NVIDIA has finalized a deal that will see it acquire the physics technology company Ageia Technologies Inc.
Ageia is best known in the gaming community for its PhysX software and PhysX card. The PhysX software is currently being used and developed for use in games on PC, PS3, Xbox 360, and the Wii. It is now expected that NVIDIA will integrate PhysX support into its GeForce range of cards, allowing for direct physics acceleration through a graphics card.
Speaking of the acquisition, Jen-Hsun Huang, president and CEO of NVIDIA, said:
The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences … By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.
Manju Hegde, co-founder and CEO of Ageia, also commented:
NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience.
Specific details as to the terms of the deal and the price paid for Ageia have not been divulged. But NVIDIA has said it will release more information regarding the deal during its quarterly conference call on February 13.
Read more at Vnunet.com and the NVIDIA press release.
Matthew’s Opinion
With Intel owning Havok and NVIDIA now owning Ageia, AMD is the odd one out. The company may own ATI, but it has no dedicated physics software company on board.
When the PhysX card first appeared, it was very expensive and only supported a few games. The card disappeared, but the software SDK continued, and it has clearly impressed games companies due to its use across so many projects. PhysX is a recognized name with gamers, and it has technology NVIDIA can use, so the acquisition is a win on both marketing and technology fronts for the graphics company.
It will be interesting to see how much the PhysX brand means to NVIDIA. We could just see it clearly identified on the graphics card packaging and marketing as “now with PhysX.” It may be more drastic than that, however, with the next range of GeForce cards actually called GeForce PhysX.
- February 6th
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